Outline
Introduction:
I have a lot of
friends are crazy about Korean cultures, so i did some research and analyzed
this phenomenon. In this paper, I explain what the Korean Wave is
and analysis the reason why is it become a Cultural imperialism. I
especially working on the reason why and how Korean Wave has a great influence
on Chinese.
Body:
A.What is the Korean Wave?
A.What is the Korean Wave?
“For
a start, the Korean wave is indebted to the media liberalization that swept
across Asia in the 1990s. The Korean wave seems to have come into existence
around 1997, when the national China Central Television Station (CCTV) aired a
Korean television drama “What is Love All About?”, which turned out to be a big
issue. In response to popular demand, CCTV re-aired the program in 1998 in a
prime-time, and recorded the second-highest ratings ever in the history of
Chinese television. In 1999, “Stars in My Heart,” another Korean television
drama series, became a big hit in China and Taiwan. Since then, Korean
television dramas have rapidly taken up airtime on television channels in East
Asian countries and areas, such as Hong Kong, Taiwan, Singapore, and Vietnam (Cho,
2011).”【1】
B.Why
did Korean pop culture become so popular?
1) We share same source of Han civilization. Korea was dependence of China,
so we have similar culture. Chinese people are easy to accept similar
philosophy and values, thoughts from Korea.
2) Korean Drama was a lot of
cheaper than purchase other Drama and movie from other countries, such as
Hollywood movie.
3) Korean TV dramas are
infused with urban middle-class scenes and there are many young
viewers in the urban cities of Asia.
C. Effects
of the Korean Wave？
1) Korean
government did the view on improving the national
image and increasing the Korean economy.
2) Korean pop idols even had a big impact on consumer culture, including
food, fashion, make-up trends and even plastic surgery.
3) The
Korean Wave not only changes lifestyle for Chinese people, but also changes the
previous women’s consideration about their potential life partners.
Conclusion:
The Korean Wave is gradually extended;
we cannot say that the future of the Korean Wave in China is gloomy. Both the
Chinese and Korean governments should adopt a long-term strategy, encourage
cultural exchange and increase mutual understanding. Korea should establish positive
perception of Korean Wave. It should promote what is "truly Korean"
and improve the image of Korea and its people as well as call for efforts to
reach Chinese people and let them know more about Korea by way of books and
other materials. China should also overcome its narrow-minded nationalism and
ethnocentrism by learning other countries' cultures. At the same time, we have
to maintain vigilance to invasion of Korean culture. China has to create a
Chinese trend of its own to influence East Asia and the world in the future.
Bibliography：
[ [1] Cho, Younghan. "DESPERATELY
SEEKING EAST ASIA AMIDST THE POPULARITY OF SOUTH KOREAN POP CULTURE IN ASIA.” Cultural
Studies. 25.3 (2011): 383-404. Web. 28 Nov. 2011. <http://web.ebscohost.com/ehost/detail?vid=2&hid=107&sid=834da661-ae07-4a89-8020-be58680cc4fa%40sessionmgr111&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=59958724>
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